Mr. Suphakorn Rattanawaraha , Deputy Managing Director of Toyota Motor Thailand, reported the car sales statistics for July 2024. Total market sales were 46,394 vehicles, down 20.6% when compared to the same period last year. The passenger car market had a sales volume of 16,571 vehicles, down 26.4%, while commercial vehicles had a sales volume of 29,823 vehicles, down 16.9%, and 1-ton pickup trucks had a total sales volume of 16,125 vehicles, down 35.5%.

Key Points

The July 2024 auto market had sales of 46,394 units, down 20.6% year-on-year. The passenger car market slowed down by 26.4% with sales of 16,571 units. The commercial vehicle market also slowed down by 16.9% with sales of 29,823 units. The 1-ton pickup truck market slowed down with sales of 16,125 units, down 35.5%. The xEV market had total sales of 17,243 units, accounting for 37.2% of the total auto market, up 41.4% year-on-year. Sales of HEV vehicles grew by 44.3% with sales of 9,203 units, while sales of BEV vehicles were 7,265 units, up 48%.

The automotive market in August is expected to improve from July, but growth is still slowing compared to the same period last year, which is a result of stricter lending by financial institutions and the overall economic situation. The launch of new car models and special promotions from various car manufacturers at the “ BIG MOTOR SALE 2024” event, which this year comes with the concept of “Bring your showroom here to sell”, may help stimulate consumer purchasing decisions and may result in a slight increase in sales.

Car sales volume , July 2024

1. Total car market, sales volume 46,394 vehicles, down 20.6%

No. 1 Toyota 17,786 cars , down 12.9%, market share 38.3%

2nd place: Isuzu, 6,784 vehicles, down 42.2%, market share 14.6%

3rd place: Honda , 5,442 units, down 27.9%, market share 11.7%

2. Passenger car market, sales volume 16,571 vehicles, down 26.4%

No. 1 Toyota 5,313 cars , down 34%, market share 32.1%

2nd place: Honda, 2,623 units, down 46.7%, market share 15.8%

3rd place: Mitsubishi, 1,083 units, down 0.3%, market share 6.5%

3. Commercial vehicle market, sales volume 29,823 vehicles, down 16.9%

No. 1 Toyota 12,473 cars, up 0.8%, market share 41.8%

2nd place: Isuzu 6,784 vehicles, down 42.2%, market share 22.7%

3rd place: Honda, 2,819 vehicles, an increase of 7.2%, market share of 9.5%.

4. 1-ton pickup truck market ( Pure Pick up and PPV* modified pickup trucks)

Sales volume 16,125 units, down 35.5%

No. 1 Toyota 7,369 cars, down 27%, market share 45.7%

2nd place: Isuzu 5,843 vehicles, down 42.9%, market share 36.2%

3rd place Ford 1,947 cars, down 29.3%, market share 12.1%

*Sales volume of modified pickup trucks (in the 1-ton pickup truck market) 2,958 vehicles

Isuzu 1,160 units - Toyota 933 units - Ford 759 units - Mitsubishi 91 units - Nissan 15 units

5. Pure Pick up pickup market, sales volume 13,167 vehicles, decreased 35.2%

No. 1 Toyota 6,436 cars, down 22.6%, market share 48.9%

2nd place: Isuzu, 4,683 vehicles, down 45.2%, market share 35.6%

3rd place Ford 1,188 cars, down 34.7%, market share 9%

Car sales statistics January - July 2024

1. Total car market, sales volume 354,421 vehicles, decreased 23.7 %

No. 1 Toyota 134,064 cars, down 14.8 %, market share 37.8 %

2nd place: Isuzu 53,044 vehicles, down 45.9%, market share 15%

3rd place: Honda, 48,941 units, down 8.8%, market share 13.8%

2. Passenger car market, sales volume 135,897 cars, down 20.3%.

No. 1 Toyota 38,577 cars, down 34.7%, market share 28.4 %

2nd place: Honda, 27,253 units, down 22.9%, market share 20.1%

3rd place: Mitsubishi, 10,970 vehicles, up 2.9%, market share 8.1%

3. Commercial vehicle market, sales volume 218,524 vehicles, down 25.7 %

No. 1 Toyota 95,487 vehicles, down 2.8%, market share 43.7%

2nd place: Isuzu 53,044 vehicles, down 45.9%, market share 24.3%

3rd place: Honda, 21,688 units, an increase of 18.3%, market share of 9.9%.

4. 1-ton pickup truck market ( Pure Pick up and PPV* modified pickup trucks)

Sales volume 124,562 units, down 40.1%

No. 1 Toyota 57,058 cars, down 29.2%, market share 45.8%

2nd place: Isuzu 46,436 vehicles, down 47.7%, market share 37.3%

3rd place Ford 13,229 cars, down 42.2%, market share 10.6%

*Sales volume of modified pickup trucks (in the 1-ton pickup truck market) 21,814 vehicles

Toyota 7,914 units - Isuzu 7,089 units - Ford 5,022 units - Mitsubishi 1,543 units - Nissan 246 units

5. Pure Pick up pickup market, sales volume 102,748 units, decreased 39.6%

No. 1 Toyota 49,144 cars , down 26.8%, market share 47.8%

2nd place: Isuzu, 39,347 vehicles, down 47.7%, market share 38.3%

3rd place Ford 8,207 cars, down 47.6%, market share 8%